When it comes to winter boots, UGG and Mou dominate the landscape with different approaches, but both aim to offer maximum comfort. Each of the two brands has a distinct identity: UGG leans towards a minimal and urban aesthetic, while Mou represents a more handcrafted and wild alternative.
History and Philosophy: Minimalism versus Craftsmanship
UGG was founded in the 1970s in California, by a young Australian surfer, with the aim of bringing the idea of sheepskin boots, typical of his home country, to the United States. This casual, relaxed spirit has evolved into a global brand of accessible luxury, loved for the simplicity of its lines and the immediacy of its comfort. UGG boots are designed to be versatile and are characterised by a clean look that easily matches any outfit.
In contrast, Mou, founded in 2002 in London, follows a more rustic and authentic aesthetic. The brand's soul is rooted in craftsmanship and the use of natural materials such as sheepskin, lambskin and cowhide. The structure of each Mou boot is more ‘raw’ and crafted, with exposed stitching reflecting the uniqueness of each piece. This boho-chic design captures those looking for original and natural fashion.
Iconic Materials and Designs
UGG boots are made from sheep wool, sheepskin and high-quality materials, perfect for cold weather thanks to the warmth and softness they offer. The most iconic models include the Classic Ultra Mini and Classic Ultra Mini Platform, loved by generations of fans, and more recent styles such as the W Tazz mules, a slipper with platform sole and upper embroidery, and the Funkette, a sandal with a platform sole and fur trim detail.
Mou, on the other hand, is distinguished by the use of rougher natural leathers, with handmade details such as thick woven wool stitching. The most iconic models include the Eskimo Boot in its mini, mid and high variants, and the more recent Eskimo Sneaker and Trainer Scoubidoo Lace, a fusion of a boot with a sneaker. Not to be forgotten is the entire selection of clogs, such as the highly desirable Bounce Clog, distinguished by a wide shape and clearly visible stitching, for a style that stands out.
Collaborations and Celebrities
UGG is a brand that boasts high-profile collaborations and the admiration of many celebrities. Its collaborations with brands such as Telfar, Y/Project and even streetwear giant Bape have renewed young people's interest in a comfort classic. Celebrities such as Gigi Hadid, Rihanna and Hailey Bieber are often seen with a pair of UGGs on their feet, confirming the brand's versatility and appeal every season.
Mou, although more niche, has attracted the attention of celebrities such as Gwyneth Paltrow, Cameron Diaz and Sarah Jessica Parker, to name but a few, who appreciate the brand for its unique and less conventional character. Mou's collaborations are less frequent, but reflect the craftsmanship, such as limited edition styles with handmade tribal details, perfect for those who love a natural look.
Comfort and Choice of Style
Wearing UGGs is like wrapping yourself in a fluffy blanket, with a lightweight fit and an essential design that allows you to pair these boots with anything from loungewear to jeans. Their out-of-the-box comfort makes them ideal for everyday wear, indoors or outdoors. The simplicity of the UGGs is perfect for those looking for an effortless, yet still stylish look.
Mou boots offer a different experience: they are more structured, with a robustness that makes them perfect for the harsh winter. The quality craftsmanship can be felt with every step, and their unique design is perfect for those who like to stand out. If UGG represents an urban and relaxed aesthetic, Mou is for those seeking authenticity and originality.
In Conclusion…
Choosing between UGG and Mou means deciding between two visions of comfort and style. UGG is the right choice for those looking for versatile, comfortable and easy-to-match footwear, ideal for a minimalist style. Mou, on the other hand, is perfect for those who want handcrafted and distinctive footwear that can make even the simplest outfit stand out. Both brands offer the highest quality, but in very different forms: it is up to the wearer to decide which world to narrate with their steps.
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