1017 ALYX 9SM tells in every piece the life of its founder Matthew Williams who for several years collaborates as a stylist and designer with some of the most influential characters on the planet such as Kanye West, Lady Gaga, Rihanna and Virgyl Abloh and in 2015 creates his first collection, ALYX: the name is a tribute to the homonymous first daughter. Year after year Matthew unleashes his entire background giving life to surprising collections, combining precious materials, alternative manufacturing techniques and innovation.