The PLAY line of Comme Des Garcons was launched in 2002 described by the label as "a sign, a symbol, a feeling". The iconic heart logo was designed by the Polish artist Filip Pagowski, who first contacted Rei Kawakubo in the 1980s. T-shirts, shirts and accessories use a simple colour palette and always proudly show their logo, embroidered or printed. The partnership with Converse have made of their sneakers a must-have for every fashion kid on the planet.