Ugg's story begins in the 1970s, with surfer Brian Smith who, once moved to California, realised his desire to create sheepskin footwear for surfers. With a dream, Brian courageously pursued his passion, redefining his life and the culture of the brand. Quality and sustainability are at the heart of Ugg's creations, which invests its resources into regenerative agriculture, renewable and recycled materials and sustainable design.